In collaboration with Univision and the City of Boulder CLACE developed a bilingual (English/Spanish) media initiative to engage Coloradans in learning about science, the environment and to inspire humans interactions with the planet. The earth sciences, which help us understand air, water, soils, energy, and our overall environment, are vitally important to our health, quality of life and economy. The multi-platform media strategy is designed to reach Coloradans from all walks of life. Through user-friendly 1 minute TV PSA formats – and radio/ segments, brief newspaper articles, and highlights disseminated via Facebook and other social media — the VIVE VERDE project will engage listeners, readers, and users in friendly media environments. The Vive Verde segments will broadcast on weekly bases on Univision Colorado (Channel 10).
VIVE VERDE 2014 FINAL CAPSULA 1 - https://youtu.be/-9f52TA2ZE8
VIVE VERDE 2014 FINAL CAPSULA 2 - https://youtu.be/GsH8mdRxw3I
VIVE VERDE 2014 FINAL CAPSULA 3 - https://youtu.be/r0plDcXbN8g
VIVE VERDE 2014 FINAL CAPSULA 4- https://youtu.be/aQpz1W10N3U
VIVE VERDE 2014 FINAL CAPSULA 5 – https://youtu.be/3HrcVTJzkms
VIVE VERDE 2014 FINAL CAPSULA 6 - https://youtu.be/80khjLk46NA
Vive Verde media covers a range of topics on water, air, soil, the environment, and how this affects our every lives, including a focus on careers. Some sample topics include:
- The causes for the massive flooding last spring.
- Earth science research in Colorado.
- Energy use and how to conserve energy.
- Water use and how to conserve water.
- New sources of energy – opportunities and challenges.
- Cost-savings with energy efficiency and the use of clean and renewable energy.
- Careers in the earth sciences.
- Boulder County’s Energy Smart program.
- Preserving Colorado’s natural environment.
- Earth-friendly farming.
- Clean air and health.
- Health and the environment.
Also, check out the activities and resources in Pagina Familiar – Family Page – in “El Pregonero”, a bi-weekly Spanish-language newspaper. The Page features hands-on science activities families can do at home, child-friendly biographies of Latino scientists and educators, and articles about how science works in your everyday life! You can find the page at: http://www.elpreg.org/main.asp?SectionID=32